Mermaid & Me

Full Service Rebrand

One of the most rewarding and exciting projects that I have completed thus far is rebranding Mermaid & Me. Mermaid & Me is a beach-inspired jewelry brand run by the loving Melissa Kolos. 

After working closely with Melissa, we felt that we wanted to give the brand some freshness while still staying true to the brand’s foundation. With a new iconic mark, color palette, and typeface we transformed Mermaid & Me into a brand that is reflective of the founder’s happy, beach lover lifestyle. 

Initial Logo Concepts
Branding Identity & Application