Gaea Swim
Branding and Brand Standards Guide Development
Gaea Swim was developed as a branding exercise. The goal was to create a cohesive look that encompasses the core brand values and brand personality. In this instance, the brand was ultra-femme with an emphasis on clean, sustainability.
The focus of this project was to familiarize designers with the key elements of branding. Thus developing a Brand Standards Guide. A Brand Standards Guide is a compilation of primary visual and written standards regarding the expression of your brand. It is very industry standard to have designers follow these guidelines and understand of to build one from scratch.
This brand designed bathing suits with sustainable materials and aimed to empower women. Gaea Swim wanted women to feel good about themselves while giving back to Mother Nature creating a very caring, feminine energy.
The branding was designed to echo the essence of the label. The logo is very organic and soft. The blue represents the water, the leaves represent the earth, and the woman represent Gaea the ancient Greek personification of the Earth.
