Friends of Palm Beach

In the summer of 2019, I took a graphic design course that encourage us to find a non-profit organization and give it a modern rebrand. The assignment had students create a Brand Styles Guide and an Advertising Campaign.

I selected a local non-profit called Friends of Palm Beach. They aim to provide education and awareness over pollution and single use plastics in the oceans and on beaches. They also provide weekly beach cleans for people of all ages to help keep their community clean.

After the Brand Guide is completed, the next task was to create an Advertising Campaign. An advertisement campaign would allow the rebrand to gain more recognition by new and old audiences.

I chose to make a benefit concert performed by Jack Johnson, a musician, that makes sure all of his performances are environmentally friendly and sustainable. He is not only a very talented musician, but is also extremely passionate about his activism on ocean awareness.